Question 1

What does an influencer marketing agency do?

Accepted Answer

An agency plans and runs influencer campaigns for brands, handling strategy, creator selection, outreach, contracts, content management and reporting,  so brands can use influencer marketing without building the expertise in-house.

Question 2

Is an influencer marketing agency worth it?

Accepted Answer

It can be for brands that want fully managed execution and have the budget for it. Brands that want more control and lower costs often prefer running campaigns in-house with a platform.

Question 3

How much does an influencer marketing agency cost?

Accepted Answer

Agencies typically charge through retainers, project fees or a percentage of campaign spend, on top of what creators are paid,  making them a meaningful investment best suited to larger budgets.

Question 4

What are the pros and cons of using an agency?

Accepted Answer

Pros include expertise, time savings and existing creator relationships. Cons include higher cost, less control, and the agency often retaining ownership of relationships and data.

Question 5

Can I run influencer marketing without an agency?

Accepted Answer

Yes. A platform like Jem Social gives your team the same core capabilities,  discovery, vetting, outreach, management and reporting,  so you can run campaigns in-house efficiently and affordably.

Question 6

Agency or platform,  which should I choose?

Accepted Answer

Choose an agency for hands-off, fully managed execution. Choose a platform to build an in-house, cost-effective, repeatable capability while keeping ownership of your creator relationships and data.

Question 7

When should a brand switch from an agency to a platform?

Accepted Answer

Many brands start with an agency, then move in-house with a platform once influencer marketing becomes a core channel and they want more control, faster iteration and lower ongoing costs.

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Influencer marketing agency FAQs

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